Well, from what I got when I first watched it was the guy driving the car, who I am assuming is the groom is late for his wedding or a boyfriend. He keeps getting slowed down and stopped along the way. When he finally gets to the church he runs in only to find the bride being married to another guy, he's too late.
Who -- Groom or boyfriend, and bride
What -- He's late
When -- During the day on his wedding day.
Why -- The commercial doesn't say why he was late or what's going on very clearly.
Where -- Road and a church
How -- I don't know
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